Case Studies

How My Hours became a key part of BRSA's management strategy

TL;DR
For almost 10 years, BRSA Marketing Agency has used My Hours to answer one question: are their projects profitable? As a digital marketing agency, they track every work hour, compare it with their financial records, and confirm they're charging the right price for their work.
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Biggest Insecurity

Insecurity: Before implementing My Hours, BRSA had no clear way of knowing whether projects were profitable.

The company relied on spreadsheets and didn't track time spent on projects or overtime. Without that information, it was difficult to understand which projects were consuming more hours or whether the price agreed with the client reflected the actual work delivered.

"Before My Hours we were travelling in the dark."-

After implementation: Today, project profitability is one of the main metrics BRSA follows.

They use My Hours to see whether the company is selling projects at the right price, whether teams are spending more time than expected, and whether they're delivering more than the client originally purchased.

“My Hours is a key part of my management strategy.”

José Augusto Moura, CEO of BRSA

José Augusto Moura, CEO of BRSA

Company introduction

BRSA is a marketing agency providing public relations and digital marketing services. The company has around 20 employees.

Because BRSA sells professional services, understanding how many hours are invested in each project is essential. Nearly 10 years ago, José and a colleague from the finance department started looking for a solution because they wanted to know which projects were consuming the most hours and whether they were charging the right price for them. That's when they found My Hours.

The Problem

The team wanted to understand which projects were consuming more hours and whether they were selling those projects at the right price.

Before My Hours, that wasn't possible. Time wasn't tracked, overtime wasn't recorded, and spreadsheets couldn't provide the level of insight the company needed to manage a service business. Without reliable hour tracking, project profitability was impossible to measure.

Situation Before Using My Hours

1.
The company relied on spreadsheets and didn't record the hours spent on individual projects.

2.
Without tracked hours, they couldn't see which projects were profitable and which were taking more effort than expected.

3.
The team also had no way of tracking overtime, making it harder to understand the actual workload across the company.

4.
When My Hours was first introduced, convincing everyone to use it wasn't easy. Some employees initially thought the system was meant to monitor or control them.

Before using My Hours

How My Hours Solved the Problem

1.
At BRSA, consistent daily time tracking is essential. When everyone tracks their time consistently, the company can accurately measure project profitability and compare the data with its financial records.

2.
By using the timer, the company can see how much time each team member spends on every project and how many hours the project takes overall.

3.
The tracked hours allow BRSA to compare project cost with project fee and understand the margin behind every client engagement.

4.
Every month, José uses detailed reports covering billable time, non-billable work, vacations, and all worked hours excluding lunch breaks.

One of the things he appreciates most is that the total hours calculated in My Hours match the numbers in the company's financial records.

Key Benefits

  • Clear visibility into project profitability.
  • Better understanding of which projects consume the most hours.
  • Confidence that project pricing reflects the actual work delivered.
  • Accurate reports for billable hours, non-billable work, vacations, and worked hours.
  • Time tracking data that aligns with the company's financial records.
  • Fast and responsive customer support.
  • A solution that continues to fit the company as it grows.

Why My Hours?

The company chose My Hours because it helps them understand whether their projects are profitable, whether they're charging the right price, and whether they're delivering more than the client bought.

As a service business, tracking hours is essential to understanding project costs. 

Nearly a decade later, My Hours has become a key part of how the company is managed.

They also highlighted My Hours’s support team, describing his experience as consistently positive, with quick responses and fast solutions whenever help is needed. Finally, he believes My Hours will continue to be the right fit for BRSA even as the company grows.

"My Hours is a piece of my management strategyiness is selling services, so if I don't control the hours, I will be navigating in the dark."

José Augusto Moura, CEO of BRSA

Recommendation

"My Hours helps us understand whether our projects are profitable and whether we're selling our services at the right price. For a business that sells services , My Hours has become an essential part of how we manage the company."

Industry
Communication and marketing

Team Size
~20 people

Location
Brazil

Plan
Pro

Best Features
- Fast, helpful support
- Timer & daily view
- Flexible rates & billing
- Dashboard report
- Detailed report

Try My Hours for Free